Ria Indriani, Supriyo Imran
This research aims to analyze the factors that influence the performance of the rice supply chain in Gorontalo Province. The data was analyzed using the Structural Equation Model based on Partial Least Squares (SEM-PLS) method. The results indicate that rice availability, agility distribution, and interaction of rice prices affected the performance of the rice supply chain. The agility affects the availability and distribution of rice, and the rice prices impact consumers’ satisfaction. However, this relationship is not always linear. Several external factors, such as the economic situation, technological developments, market competition, and consumer preference changes, can also impact the rice supply chain. In addition, the faster the flow of information, the more opportunistic nature and the independence of capital, causing farmers disloyal to one rice distributor, even though the integration process and long-term relationships have been intertwined. © 2025, Agricultural Academy, Bulgaria. All rights reserved.
Gorontalo State University, Faculty of Agriculture, Department of Agribusiness, 96128, Indonesia
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